Why Marketing Experience Matters

As one of Toronto’s most dynamic digital marketing agencies, the team at Madhouse has learned one lesson above all: experience is everything. Our experience is a fusion of efficiency and expertise that allows us to accelerate our clients’ brands past their competitors.

Madhouse specializes in the new home real estate marketing sector, where we have been branding and curating amazing customer experiences for years. How many years, you ask? Collectively, our terrific team boasts over 125 years of experience in strategy, and creative and digital marketing.

Experience Leads to Success

Our experience in creative and digital marketing really shines through in our successes. Almost all of our recent launches have sold out. From the master planned Roxborough community in Hamilton to Cobie’s stacked townhomes in Cobourg to Enclave’s luxurious townhomes in North Ajax, we repeatedly prove that Madhouse can sell out new home developments anywhere across the GTA. We have a proven formula that is based on our experience, knowledge, and insight into each unique market. Utilizing this formula, we develop curated messages and mediums for each target demographic that hit home with the audiences we strive to reach.

Our team also boasts extensive experience in new condo development marketing. The map below illustrates all the high-rise projects the talent on our team brought to market over the past several years:

Like professional athletes, we consistently refine our game so that we can continue to perform at our best and create the exceptional experiences that sell our clients’ new home communities.

Our Three Pillars: Strategy, Creative & Digital

Experience makes the Madhouse team faster, smarter, and stronger in the areas that matter most — strategy, creative and digital. Every marketing initiative our team tackles is supported by this pillar trifecta. Our ability to develop effective marketing strategies and utilize our exceptional creative and digital teams to execute said strategies is what gives us a competitive advantage.

We build the first pillar, strategy, by utilizing research metrics and data analysis to identify our campaigns’ unique target audiences. Figuring out exactly what kind of users, and their needs and desires, need to be spoken to allow our team to build out an exceptional strategy that paves the way for a successful campaign.

Once we have the first pillar in place, our creative and digital teams get right to work building our next two pillars. By utilizing the information from our strategy, our teams create custom digital experiences that speak to what the end-user needs and desires out of their new homes. Speaking our audience’s language is critical, as is communicating our messages across platforms our target buyers engage and interact with every day. Speak their language on their terms.

Our digital pillar not only provides us with a powerful and precise medium to create awareness, it also provides us with data we use to fine-tune the reach and effectiveness of our campaigns. We also utilize Search Engine Optimization (SEO) analysis and insights to ensure our clients’ websites rank high on Google and other search engines. Tapping into these organic audiences provides our clients with another stream of user data and potential revenue.

Seeing all three pillars work together to create successful campaigns is extraordinary and is something the Madhouse team works hard to achieve.   

Provide a Carefree Experience

Experience goes both ways, as we leverage our experience marketing new home developments to provide our clients with a carefree experience. The Madhouse team always rolls up our sleeves and does all the heavy lifting and jobs other agencies typically don’t like taking on.

Be it signage by-laws and permitting, rendering management, product design consultation, sales office interior design, site measurements, or supplier consultation and direction, we have our clients covered so they can focus on their end — building stunning homes for their customers.

24/7 Client Support

Madhouse takes our clients’ needs to heart, so we are always ready to engage when the rubber hits the road. Whether it’s rain or shine, evenings or weekends and especially opening events, we are there to lend our support. When our clients are selling, WE ARE THERE supporting them in-person, or virtually, to ensure the end user has a streamlined experience.

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We’ve had a lot of launch dialogue lately with our clients as to which route they should go for upcoming sites, in-person or virtual?

Even with the constant change in direction by leaders and health authorities, we believe the answer is virtual and here’s why:

1. Online normalcy. Most buyers feel safe, secure and comfortable with a digital experience. It’s more common now than it’s ever been, especially for first-time buyers and even empty nesters.

2. Virtually human. Video sales calls, marketing automation, VR tours and personalized messages may not replace face-to-face, but they definitely help make a connection.

3. Digital versatility. Renderings and animations, 3D suites and interactive site plans can help consumers visualize your project and can be updated in real time. Plus, if you decide to pivot to in-person, you can utilize all these assets in your presentation space. 

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The time to strike is now. The market is booming with strong immigration numbers and some individuals and families still choosing to live and buy in the GTA. For those looking outside the city, housing in small towns is being expanded by well-known GTA developers. Affordability, quality, and trust can be found on multiple levels from home prices and taxes, to the cost of living and raising a family.

People are leaping well beyond the edges of the GTA to the shores of Cottage Country and small Ontario towns in between. Looking for their first home or in the case of empty nesters, a move-down home with an active, outdoor lifestyle.

This is possible due to digital tools and the paradigm pivot that many companies have made due to the Covid pandemic. Spotify is one of the latest mainstream companies to announce a ‘work from anywhere’ model, which allows employees to work from home, its offices, or a combination of both.

Adaptable singles, couples and young families now have the digital tools and employment flexibility to work from home, from the cottage or virtually anywhere with a stable internet connection. People are consciously making the decision to sell their current home, move out of the city and start fresh.

For empty nesters and couples with adult kids, the attraction to places like Collingwood, Blue Mountain, Wasaga, Prince Edward County, Cobourg, Grimsby, St. Catharines and Niagara Falls is getting stronger.

Towns outside of the GTA and other big cities have a lower density and more open outdoor spaces. They can also be safer locations for raising a family and encouraging a more active, outdoor lifestyle. Especially for those who enjoy skiing, hiking, mountain biking, camping and sports. A getaway with typically lower crime rates than higher density locations with bigger populations.

These places offer more affordable homes and amenities that foster an active lifestyle – and all the same shops, services and big box stores you’d find in the GTA. While maintaining a relatively short commute back to the city. Not to mention the proximity to wine country, craft breweries and boutique restaurants.

Moving away from the big city in the current global climate is a no-brainer. Many of our clients are embracing the paradigm pivot and building incredible new homes in Collingwood, North Ajax, Huntsville, and Cobourg. Comfort, safety, space and affordability are the new leaders in choosing where to live.

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Since a majority of us have pivoted in some way, shape or form over the last year to re-align ourselves with this new social landscape, we took some time to reflect on our corporate values and wanted to share them with you. We call them…

THE (MAD)HOUSE RULES

1. Tell the whole story. The tangible differentiators (head) and the emotional pull (heart)
2. Respect the bottom line. We’re here to make you more money. See rule #3
3. Do the right thing. We only make a recommendation if it’s in your best interest
4. Roll up your sleeves. We do black lines, permits, rendering management and more
5. Standby on Saturday. When you’re selling, we’re supporting. In-person or remotely
6. Make it easy. The prep, planning, details and execution are on us.
7. Be transparent. No ulterior motives here. We say it like it is and back it up
8. Experience is everything. Ours, yours and the consumers. That’s what matters most
9. Celebrate the wins. The team, the work, the growth, and the passion

To learn more, visit the rules.

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It’s no myth that working from home can be challenging. Especially when it comes to a work/life balance when family is at home too. We’ve come up with a few tips that have helped us ease into the transition over the past year, and we want to share them with you!

Develop a work support system: we are all about embracing the team environment and working together, leaning on each other isn’t just encouraged, it’s part of the job description.

Exercise and meditate: Right now, we are in the middle of a month long plank challenge, supporting each other to build strength. We also support and encourage each other to go on walks and get outside for fresh air whenever we can.

Identify what you love about your job: Working in a pandemic can be overwhelming for anyone, but it helps when work isn’t a place you dread going to. Take a few minutes each week to pause and evaluate what you love about your job, and take every opportunity to build on those things until it’s harder to think of what you don’t love.

Set Goals and Priorities: Goals are crucial to success! Our strategy is goal based, whether it’s for a client or for our employees, we make sure that we’re consistently reaching higher.

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